In a recent poll about 80% of Americans were said to hold a negative view of 3D entertainment movies and TV. With such a predisposition towards 3D it’s not surprising that 3DTV should find very tough going in North America. In Southeast Asia, the 80% figure also applies, except there the lop-sided percentage refers to positive feelings towards three-dimensional format; only 20% of consumers of theatrical fare have a somewhat or very negative view of  3D.

In Europe the feelings are not quite so negative towards 3D entertainment, especially in France, where the bulk of 3D equipment sales, cameras and plasma displays have taken place. I am in the UK this week, and I can perceive a substantial level of resistance from consumers, albeit at not nearly the level of disinterest or even antipathy that is currently the case in the U.S.

Maybe France knows something the rest of the West doesn’t. Or else it may simply be reflective more of French culture  and proclivities in the cinema.

Comments are closed.